Covering all topics, the final examination paper is designed to give you an opportunity to demonstrate your depth of knowledge and understanding of theoretical and practical aspects of strategic communication implementation. The examination will assess your understanding of associated concepts and issues. More specifically it seeks to assess your ability to:
· Identify key strategic communication implementation issues as presented in a case study format;
· Apply best practice principles of strategic communication implementation;
· Provide understanding of unit concepts across the entire teaching semester;
· Respond quickly and cohesively to strategic communication project issues, simulating a real-world environment
The exam is online via the UCLearn (Canvas) teaching site and will be held during Week 13 of the teaching semester. This examination paper consists of 5 short-answer problem questions. The examination is open-book. You will need a reliable internet connection.
The exam is timed. You have three (3) hours to complete the exam. You are able to start and complete the exam at any point in the four day period the exam is open, however you can only make ONE ATTEMPT at the exam (once you submit your answers, you cannot retake the exam). Once you open the exam, the timer will begin to count down so make sure you do not open the exam until you are ready to complete your exam.
Please include references.